Jueves, 23 de Febrero de 2012

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HISTORY

roscoking

ROSCOKING Spain birthed from an investigative pastry project resulting in new and improved products which innovated the field of American Pastries, Naturally Crafted Ice Cream, and Confectionery.

After numerous trials we achieved an American Pastry product initially intended for breakfast, but given it's widespread popularity it soon became an everyday item to be enjoyed mornings, afternoons, and evenings.

In 2003, the company was operationally and professionally consolidated by establishing manufacturing facilities in Central Castilla y Leon and the Management and Commercial Headquarters in Madrid. The company opened its first store in the city of Valladolid and currently has a total of 14 branches in Castilla y Leon, Comunidad Murciana, Andalucía, Galicia, Cataluña.

The main features of the ROSCOKING product are tenderness, naturalness, freshness, and the variety of shapes and flavors of the fillings and toppings used in the crafting of each item.

The delicate flavor of our product is the result of a Secret Recipe and preparation as well as a special frying method which keeps oil absorption to the minimum.

It is a fact that only natural ingredients are exclusively used in our Berlinas and Roscos as well as our Naturally Crafted brand of "Rosco-Cream Premium" Ice Cream.

Currently, as well as looking forward to the next ten years, ROSCOKING is immersed in an ambitious Expansion Plan to position itself as the leading company nationwide with a plan that includes the continued acquisition of branches and franchisees.  In this partnership,  ROSCOKING will commercialize its key products as leaders in the market for their quality, freshness and flavor with complete uniformity in its characteristics and positioning as an exclusive corporate brand.

The size of our outlets range between 30 and 150 m2 depending whether they are Stands or Stores in Shopping Malls or Street side. There, customers can enjoy our key products (Doughnuts, Pastries, Americanos, Naturally Crafted Rosco-Cream Premium Ice Cream) as well a variety of accompanying beverages such as Coffee, Shakes, Smoothies, Frappes, Hot Chocolate, Juices, and Slushes.

Our ROSCOKING Pastries and Doughnuts are sold by unit and are carefully packaged in Paper and in Boxes of 6 and 12 items at the time of purchase.

Thanks to our extensive tastings and surveys, we have been able gather positive feedback and acceptance of the product in comparison to others in the market. This is in great part reflected in quality of our product, ingredients, a carefully branded image, and the Roscoking business concept.

Customer care and satisfaction is a main focus which is why ROSCOKING continues to be the leading company by continuously developing new products, varieties, flavors, and tastes in line with market demand.